Sudara Punjammies

A few years back, a college friend asked if I’d be willing to put together a few ads for the non-profit that she worked for. International Princess Project (now Sudara) provides women a safe and wholesome place of employment. The women in their centers create beautiful pajama pants, named “punjammies.” This advertising campaign over a few spring and summer holidays was aimed at selling the punjammies and creating awareness for the brand.